About Us

I started Supler Store because one day, somewhere between a dusty trail and the sunset, I realized life feels different when you’re inside a Jeep.

It wasn’t about the engine, the tires, or the road.
It was about the feeling - that moment when the world feels wide open,
when limits disappear, and you remember who you really are.

I started Supler Store because adventure has a heartbeat - and mine sounds like gravel roads, wind in my face, and the rumble of a Jeep engine.

For years, every time I finished a trip and returned home, something inside me refused to settle. I missed the mud on my shoes, the quiet mornings in the mountains, and the way stars look when you sleep under them instead of a roof.

I wanted a way to carry that feeling with me every single day - not just during the drive, but in the everyday moments too: at work, in the city, in the calm and ordinary parts of life.

So I created Supler Store.

Not to sell clothes.
Not to follow trends.
But to build reminders - small pieces of the trail, stitched into a hoodie, a cap, a towel,... symbols of freedom that stay with us even when the wheels stop turning.

Supler Store is for the people who don’t just “go somewhere.” It’s for the ones who chase horizons, who breathe deeper when the road gets wild, who feel most alive when life is a little dusty and uncertain.

I started Supler Store because a Jeep isn’t just a vehicle - it’s a belief.
A promise. A way of seeing the world.

And if you feel that too - if your heart beats faster when you see a mountain road, if you know the thrill of choosing the long way instead of the easy way, then Supler Store isn’t my story anymore.

It’s ours.

Welcome to Supler Store.
Carry the spirit of the trail — everywhere you go.